Amy Rose

Amy Rose is a highly acclaimed director and maker working with stories and interaction. Co-founder of celebrated immersive studio Anagram, she is now Lead Curator of Undershed, the new immersive gallery at Watershed in Bristol.

A headshot photo of Fellow Amy Rose

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About Amy Rose

(she/her) – Bristol, UK – Artistic Director / Curator. Hosted by Watershed.

Amy Rose is a highly acclaimed director and maker, known for creating sensory stories that experiment with new technologies. In all her work, she seeks innovative methods for creating connection with audiences, playing with the body as much as speaking to the mind.  

In 2013, together with May Abdalla she co-founded Anagram, to explore the use of emerging immersive technologies and audience participation in non-fiction storytelling. Their work has spanned many forms, from a blindfolded experience about being lost that took place in a giant sensory set to a VR piece about power and control for two people at a time, to numerous interactive pieces for museums and public space. Anagram have won multiple international awards for their striking and profound approach to storytelling and toured work internationally at festivals, public spaces and museums. 

In 2024, Amy left Anagram to conceive, develop and curate the first immersive gallery at Watershed, in Bristol, UK. Undershed is a new space for showing immersive and interactive stories. You might explore a virtual fantasy, get lost in a world of 3D sound, or head out beyond the building, with a voice guiding your feet along city streets made unfamiliar. It will be an important home for sharing the work of brilliant artists from all over the world who are inventing this new art form.  

Originally a documentary filmmaker with an MFA in directing from Edinburgh College of Art, she also runs wild camps for children and is on the core team of an annual music festival in Wales, running since 2010.